The latest Netflix documentary, The Social Dilemma, serves up a thought-provoking critique of the unethical and largely unregulated tactics employed by social media platforms, namely surveillance capitalism and data mining, in order to exploit users for commercial benefit. The doco’s director, Jeff Orlowski, seeks to draw a causal link between the rise of these tactics in the 2010’s and broader social, political and economic concerns such as mental health issues, the spread of misinformation/conspiracy theories, and election tampering.